Friday, December 20, 2013

Top 10 Reasons for Gift Certificates

"I come from a family where gravy is considered a beverage."  -- Erma Bombeck
We all have a little Erma in us.  Mostly kept in check, 'she' runs wild during the holidays!  Wonderful food is the anchor of festive holiday gatherings and romantic, intimate dates alike.  Whether you are sharing a cheerful cappuccino with a dear friend or a family-style meal with your loved ones, the holidays bring out the foodie in all of us.  

Offering gift certificates for purchase helps promote your business in so many different ways.  Here's just the Top 10!

10.  Instant Marketing: Just Add certificate!  John and Beth love-love-love-love your homemade gnocchi.  They know that their friends would love it, too.  Gift certificates are a great way for the Johns and Beth’s to be your instant marketing team!  When your loyal customers purchase a gift certificate for their friends, you've just broadened your client base.

9.     Variety (and your curry shrimp) is the spice of life!  New customers -- and even your loyal standbys! -- are more likely to experiment with your menu if they are paying with a gift certificate.  Then they take their great experience to the office and ... (See No. 10!)

8.     One size fits all.  Mom and Dad.  (Sigh.)  They have everything; they want nothing.  But they love Sunday brunch!  When you offer gift certificates, even those who don't frequent your restaurant or coffee shop are likely to stop in to buy the perfect (easy!) gift that they are certain will be enjoyed.  Even out of town friends and relatives can take advantage of your certificate offer and purchase a gift for their local-to-you friends and family over the phone or on your website.

7.     A special thank you.  The guests at Table 22 have just finished the tilapia and can't stop raving about the sauce!  Why not tuck a gift certificate for a nominal amount into the bill folder?  You will find that this simple gesture given at just the right time will have an surprising impact on your bottom line!  That's another story that will make it to the water cooler ... and beyond!  (See No. 10 ...)

6.     Dinner of the Month Club.  Be super creative and consider selling a dozen certificates in set amounts as a packet, marketing them as a Dinner of the Month Club.

5.     Buy 50 get 10.  Who doesn't like a deal!  Whether you are a high-end dinner establishment or a local coffee shop, why not offer patrons who purchase gift certificates a little perk just for themselves?  When you offer a gift certificate of a particular monetary value -- or just a free cinnamon roll with that morning's coffee, they will ...  (See No. 10 ...)

4.     With certificate you get egg roll. Give your gift giver more holiday bang for their buck and offer a free appetizer or desert ( or both!) to the guest redeeming the certificate.

3.     Get your Santa on!  Think of it as part of your marketing budget if you must -- but donate, donate, donate!  Whether you send a few gift certificates to the local elementary school as a special thank you for the teachers or to the area clinic for the nurses who work so diligently, you can be assured that your good deed with spread like wildfire and you'll have just gained two handfuls of new customers!

2.     Night out!  Consider putting together an entertainment package that puts your restaurant at the center of it all!  Partner with a local limo company and offer certificates for dinner with transportation included to their special event!  Not only will your certificates be available at your restaurant but on the limo website as well!

1.     The gift that keeps on giving back!  Gift certificates are the very best way to promote your business all year long by bringing new customers through the door.  They are an easy, planned-out or spur of the moment marketing tool.  They delight those receiving them as gifts.  They give you a great name when you make donations within the community.  They are a tool to help you forge alliances with other local businesses.  They even soothe a ruffled customer or thank a loyal patron!  The Number 1 reason for offering gift certificates is as clear as a peanut in the Kung Pao:  They market you all on their own!


The Superior Menus Team is delighted to have you as a member of our family and we wish you the very best for a healthy and prosperous New Year! 

Monday, November 18, 2013

A true balance between work and life comes with knowing that your life activities are integrated – not separated.  --   Michael Thomas Sunnarborg  (21 Keys to Work Life Balance)

While workers in all industries strive for work-life balance, few are more challenged to achieve that goal than those in the hospitality industry.   In fact, often times the very idea is so daunting that we throw up our hands in defeat before we ever really get started.

Let’s break it down a bit – define a few stressers – and offer specific suggestions.

Stresser:  I don’t believe anyone can do it but me.   Sometimes, that’s just flat out true.  But not always.  Not even most of the time.  Just realizing that to be the truth puts you half way there in terms of a more balanced mind-set when it comes to your responsibilities.   The more balanced your view -- the more balanced your actions.

Stresser:  No one can do it but me.  Really.   There are going to be times when no one but you can make a decision, place a call, calm the waters.  Create a very short list of those “times” and post it – yep!, literally post it! – in your office or at your station so that those in charge when you’re not available will understand under which circumstances you would expect their call.  Allow yourself three initial revisions, promising to delete at least one entry each time.

Stresser:  I’m never really away.  Probably true.  Yet, there are ways to mitigate the interruptions.  Allow calls to go to voicemail.  Even if you are watching that dreaded number flash on your Caller ID, letting the initial call go (very) temporarily unanswered helps in two ways:  First, you will feel more in control of the situation when you retrieve the message.  You are now acting rather than reacting and just that attitude resets how you will process the interruption and the reason behind it.  Secondly, you are training yourself, believe it or not, to respect your personal time.  If only for a brief moment!  When others see that you are serious about your away-time, they'll take it seriously, too.

Stresser:  I only get one day off a week.  Think we’re going to say, “Force yourself to take two!”?   Nope!  We’re going to encourage you to really take that day.  If you are able to choose, make it a day of the week when your son normally has his basketball game or your daughter has dance class.  Being truly present in your personal life – both feet in! – will allow you to feel that you’ve really had a day off. 

Stresser:  There's no one I can count on.  This may or may not be true ... but we think you'll be surprised when you ask.  Sit down with each member of your staff -- a one-on-one -- and you may well uncover some pretty marvelous skills that may have not been apparent or put to use in their current position.  You may find that your dishwasher is there because she's new to town and may have just completed an internship in the community affairs office.  You may find that your hostess spent many years as an executive assistant and now simply likes the meet-and-greet experience. 


Whether you embrace these suggestions or simply allow them to be food for thought, the Superior Menu's Team wishes you a successful season -- and time to enjoy the upcoming holiday splendor! 

Friday, September 20, 2013

What is the other guy doing right?

"Fast casual restaurants in New Jersey continue to grow and grow."                                                                                                                                          NJ.com, Aug.5, 2013

Fast casual dining.  It's a business model that's working.  What are these often thought of as cookie-cutter restaurants doing that not only continue to hold their diners interest but is now increasing the number of diners they draw? 

Let's take a look at some of their tried-and-true approaches that keep their hungry customers coming through the door.

Be our guest.  According to Clarence Otis, CEO of Darden Restaurants, atmosphere and consistency are key.  "Casual dining really satisfies the fundamental emotional needs (of the diner) .. people want to slow down, relax and reconnect and be with family and friends." 

Is your restaurant comfortable?   We mean in every way.  From the lighting to the arrangement of tables and booths to the style of your wait staff, is it a space that invites diners to relax and enjoy their time there?  Take a look during a dinner service.  Are your customers enjoying not only the food but the experience?  Enhancements may be as simple as turning down (or up!) the music; changing the color of the napkins; turning up (or down!) the lights.

Something for everyone.   Offering menu selections that make it easy for diners to find something that everyone at the table will be able to enjoy makes your place the 'place to go' when families with ever-picky teens and friends with the vegetarian hubby need to choose a place for lunch.  

Variety doesn't have to mean a 10-page menu.  Your seafood-topped Caesar salad may be the best in the county -- but offer it with or without the shrimp and now you have two selections for your customers to choose.    Build your own burger is another great way to create a something-for-everyone atmosphere.    Now take that build your own burger attitude and get creative!  Perhaps your customers can create their own pasta with add-ins or sauce choices.

Consistency, consistency, consistency.  Abraham Lincoln advised, "Whatever you are, be a good one."  If you are the burger joint -- be the best burger joint EVERY time.   When your customer praises your "burger, tonight!" the emphasis shouldn't be on the 'tonight'.

Experts tell us one of the primary reasons why fast casual establishments continue to grow in popularity is that people know what to expect in terms of quality.   These days more than ever, with dining out budgets being slim to non-existent, customers are less likely to take a chance that Jimmy is cooking tonight and will probably opt for a restaurant where they know the quality will be what they expect.

Road Trip.   The idea isn't to become cookie-cutter or to be a carbon copy of the local Applebee's, but to take a clear-eye look at what is working -- and working well -- for the casual dining model.    One of the very best ways to do this is .. become the customer!  Meet with a few friends, enjoy a meal and talk candidly about the experience.   The entire experience!

Thursday, August 15, 2013

Employee Retention- Is Turnover the name of the game?

"Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can't miss."  Lee Iacocca

Even with the current job market, in the restaurant industry, employee retention numbers are staggering.   According to Restaurant News, as much as 50% of a fast-food restaurant’s staff should be expected to turn over in every given year.  Casual dining restaurants average a turnover rate of 44% -- a cost of nearly 3.5 billion dollars in recruiting and training.  How do you tackle the chore of retaining and sustaining the value of a one of your most crucial assets? 

Below are a few tried and true ways to keep your employees happy – and employed with you!  Let’s take a closer look at Mr. Iacocca’s suggestions:

If the shoe fits.  Even Cinderella’s Prince knew how important it was to have the right fit.  Make a short list of the qualities that you need your employees to have.  Not just the experience; not just the technical know-how – but the personal qualities.  Need some help deciding?  Try this trick: If your restaurant/business were a person … what would he/she be like?  Young, enthusiastic, energetic?  Gentle, soft-spoken, conservative?  Choose your employees as you would a “friend” for your restaurant.

Rules are goodEffectively communicating the rules – even better.  “Any student can hit any target if you identify it and hold it steady” is a common adage in education – but a remarkable tool for management, as well.   Clearly define your rules.  Keep them consistent -- from staff member to staff member.  Sue doesn’t get a different set of rules than Jim.  They may not like the rules – but they will respect the fairness. When your employees have clearly defined guidelines, they’ll know themselves where they need to be. 

You can do it!  Motivate your employees with achievable reward programs.  Raising the bar unrealistically high will have the exact opposite effect.  Consider rewarding your employees weekly – or even daily.  It helps to keep everyone focused with their eye on the prize.  

We appreciate you!  Think out of the box when you think “reward.”  Monetary gifts are welcomed pats-on-the-backs, but it may surprise you to find that so is the “Thank you, Brian.  Great job.  We really are lucky to have you on our team.”   Offer gift certificates that your employees can share with their families – or even a percentage off the bill for those invited by your server or chef or dishwasher.  That will be a certain win-win!


These are just a few ideas that may help in encouraging your staff to feel good about where they are – and great about the work they do!  

Monday, June 10, 2013

Customer Loyalty

"There is a big difference between a satisfied customer and a loyal customer."  ~ Shep Hyken
Sally Smith takes three creams and never forgets to ask how your mom is feeling.   Jim Davis loves Prosecco and wouldn't consider entertaining prospective clients anywhere but your place -- and his tips reflect his gratitude for the part you play in his success.  Mrs. Rudolph likes a sunny booth by the window and always has "a little something" for you.

They are your loyal customers.  They are the "bread and butter" that keeps you going.  Oh, sure, special city events and even graduation season can quickly improve your bottom line -- but you can count on Sally's
grande
each and every morning.

Thanking them in a special way is not only a nice thing to do -- it's good business.  Here are a few ways to recognize your regulars and inspire new friends:


Punch Cards ...  No groaning!  Tried and true, punch cards remain a marketing staple because they are a good way of rewarding customers.   That's not to say you can't shake up the system a bit!  Offer to keep either paper or electronic cards on file.  That way, your customer is no longer digging for that little piece of paper amongst the too-many others.  Arrange your paper file in alphabetical order for easy retrieval -- or on your computer by telephone number -- and make taking advantage of their reward that much easier.

Go Fish ...  Fish bowls into which your customers drop business cards are not only a great way of fairly drawing for a free lunch, but an instant way of securing names and addresses for your upcoming marketing mailings.   Make a game of it and have a customer draw the winner.  Draw daily so that everyone knows they aren't dropping into a bottomless marketing pit!

Merry Christmas and Happy St. Patrick's Day ... Encourage customers to purchase gift cards by either offering a percentage off of the value of the card or by presenting them with a free card at the fraction of the value of the cards purchased.   Perhaps a $10 gift card for every $50 purchased.  Whether they tuck their “extra” card into their pocket or into an envelope for the paper carrier, you've just assured yourself of another smiling face at your door.

Jim-estroni ... Have some fun with your menu while engaging (and saluting!) your customers.  Have a drop box where new items to the menu can be suggested.  Use a suggestion and give a menu-credit shout-out (not to mention a free sample!) to the customer who made the drop!

 
Slam Dunk ...
As you look for new ways to attract customers and reward those who are already a part of your business family, don't forget that being willing to sponsor the dunking booth for the high school basketball team or donating the corn-on-the-cob for the Special Olympics fundraiser helps the community see that you really are a part of the bigger picture.

These are just a few ways of continuing to deepen your relationships with your current customers and develop a new, profitable client base.

As always, our Superior Team would like to hear the ways that
you
make new friends and celebrate your current customers!

Tuesday, May 21, 2013


"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing."   John Russell, President, Harley Davidson

Get with The Guide!
If you haven't placed your restaurant in the new Facebook Local Restaurant Guide, you are missing out on a great, easy, effective way to bring new diners through the door.  Whether you are already a savvy Facebook-er or new to the site, the step by step easy to understand instructions will launch you into this latest social media advertising aid.  Spend a few brief minutes setting up your page and know that simply by selecting Restaurants Nearby, you will be easily found!

If you have an existing Facebook page, great!  If not, simply create a new page, select your category as Restaurant/Cafe and add your business address and contact information.  Believe it or not, that's all it takes.  Just that quickly, you're ready to begin enjoying exposure in the Locals index!
Those are the basics -- but here are a few ideas to enhance the benefits.

     As you complete your new page, whenever prompted, add as much information as possible about your establishment.  The more detail you offer, the better! Don't forget to include a telephone number so that prospective diners can call for reservations or with questions. 

 Include a link to your own website -- but don't be shy: Duplicate!  There's no such thing as too much information when it comes to bringing customers through the door.  Offer as much detail as possible on your business Facebook page and then go ahead and include the link to your website.   Keeping colors and fonts the same on both will give you that professional, branded look.

     A picture really does paint a 1,000 words!  Add photos to your Facebook page -- and don't forget to add a map.  Those are the types of touches that make a new visitor to your page feel like they already know you. 

    Being Liked is important -- more important than ever, but being followed is golden!  The more frequently you update your page by responding to fans and friends, the more quickly you are bumped up and rewarded with increased visibility.


    Just starting out and a little shy on the fans?  No problem!  Facebook is all about activity.  Post a recipe and watch what happens!  Share photos of your top-notch kitchen staff  or your can't-live-without-them serving team.  Don't forget the cyber-coupons -- instantly downloadable through your customer's smart phones when you present the check.  The more frequently you post, the more interesting your page will be to follow.  (.... and remember:  following is golden!)


The Superior Team encourages you to jump in and have some fun with this new, informative and entertaining searchable addition to Facebook!   

Wednesday, May 1, 2013

Make Mother's Day Memorable for your customers


"M is for the million things she gave me ..."
Music and Lyrics by T. Morse and H. Johnson

Mother's Day!   Brunches buzz and dinners dazzle -- all in celebration of Mom!  Mother's Day is the day when even the most committed couch potatoes roust themselves to spend time with their moms.  With the family gathered (finally!) could there be any better time to help them make the most of it?  

Sing along .... !

M -ake the most of your ....  Tablescapes.  Whether you are a coffee shop, pizzeria or five-star supper club, scattering the table with a bit of confetti will make the experience  more magical and festive.   Or ... Menus!  Consider a special Mother's Day menu, wine list or dessert selections and print your one-time menu on pastel or foil-bordered paper.
O-pen your doors a bit early!  Even on Mother's Day moms have busy schedules and being able to accommodate families a bit earlier or later will allow you to tap into a broader (and appreciative!) client base.

T- rust the kids with dessert!  Offer sprinkles for a special Mother's Day ice cream parfait  and let the children at the table decorate it just for Mom.  (Who knows better how she likes it!)   Children of all ages love to please their moms.  Offer them a pink carnation for Mom, that's just from them.

H-elp with the check!  Whether she gets a free creamy latte or a decadent slice of double-fudge chocolate cake -- or perhaps you offer her choice of a free appetizer for the table --  adding on that little something special promotes your business and leaves everyone feeling good about their experience.   Have an online coupon?  Mention that to your guests and encourage them to redeem the coupon from their I-Phone!

E-dvertise!  (It's just too important to leave out!)  Oh, sure, use your regular avenues ... but don't forget that those looking to be out and about on Mother's Day may not be your traditional guests.  Using Social Media to attract diners on Mother's Day is a great (and instant!) (and free!) way to bring guests to your door.   Don't forget to upload online coupons -- easily accessible and no clipping mess for Mom to deal with later. 

Mother's Day is also a wonderful time to make charitable contributions.  Advertise that your restaurant will be making a donation to a local women's shelter or national women's health campaign in the name of any mom visiting you over the weekend.

R-elax, Mom!  That's the word of the day!  Keep Mom's experience as relaxed and stress-free as possible!  Offer coloring-menus or placemats for the kids -- as well as one-time kid-friendly menus -- and you'll find a very grateful mom-customer!

Whatever your restaurant, coffee shop or bistro plans for Mother's Day, your guests -- and their moms -- will be certain to return when they feel catered to and relaxed on her special day.


Our team at Superior Menus wishes all Moms a wonderful, love-filled day!

Monday, April 8, 2013

Front of the House Organization


Whether your establishment has been serving classic fare for decades or whether you are the new kid on the block, providing great service is the undisputed key to success.

We all know it's nearly impossible to re-do a first impression -- and that makes your front of the house presentation all that much more important.  Your kitchen staff can be stellar, your menu five-star, your wait-staff first rate -- but if your hostess can't find a reservation, it's a bad experience all around.

Superior's comprehensive product line offers a choice of reservation books to help make front of the house life effortless!  

Classic, 50-page refillable Reservation Binders available in black, green or elegant burgundy add a professional touch to your hostess stand. Front and back inside pockets keep those hurriedly scribbled notes safe and out of site. Already have a binder?  Superior's Reservation Refill Sheets saves the cost of a new book! 
Superior's Spiral Reservation Book is an excellent choice when you're looking for a keep-it-all-together system- its flexible binding makes it perfect for archiving.  Reservation books don't simply record the present for posterity's sake -- going forward, they are a great snapshot for tracking what an evening looked like when you're preparing next year's marketing and menu plans.
Little can be more hair-raising than hosting an event!  If you are currently the go-to place for brides -- or you would love to break into the Event niche -- Superior's yearly Event Planner collection makes keeping the dates straight a breeze.  Offering a monthly calendar page, three-year at a glance calendar, colored monthly tab dividers -- all refillable -- makes a Superior Event Planner binder a must-have organizational tool. A little behind the 8-ball with the graduation parties?  No problem!  Our Event Planner ships in one business day.

Whatever your organizational needs, our Superior Team is here to help.  We'd love to hear your thoughts and suggestions for presenting a truly organized front of the house!





Monday, March 18, 2013

Bring on the change

Welcome to Spring! The time when we clean our closets, update our menus-- hoping to bring a fresh perspective to both!

Truth is, it's much easier to decide to once-and-for-all toss out that baby blue leisure suit or the too tight button up that's been hanging at the back of your closet for years, than it is to cross off mozzarella sticks from the menu.  With food costs-- and kitchen staff! --as they are, introducing new items can be a hill that you don't look forward to climbing anytime soon.

The good news is that Spring-- filled with our desire for something free and new--can get us half-way there to making that decision.

Gooey Cheese or Crunchy Orange Stick...may seem like a culinary no-brainer until you are faced with the prospect of utilizing all  the carrots, that you initially ordered for the new healthy kids menu options ( that they aren't ordering) as a new side dish so they won't go to waste.
Consider offering....both! It's easy to offer special choices that may or may not make their way to your permanent menu when you have a table tent or limited time only specials menus. Utilizing smaller sized menu sleeves  (4.25" x 11" or 5.5" x 8.5") or table tents for seasonal specials allows you the flexibility to update when you "need" to.

Mary (and McMillan's Pub) had a little lamb... just as the season offers an abundance of seasonal vegetables, certain meats and fishes lend themselves to your Spring Menu. Lamb and brisket provide your guests with a choice that will be unique to your restaurant. Update your fish dishes with lighter sauces, veggies and slaws. Don't forget to add a touch of citrus to your dish for a splash of bright color.
Superior's menu insert papers are the perfect, economical way to make your standard menu something new and special to reflect your updated menu fare.

Show a little noodle.... just like us, pasta can lose it's heavy overcoat and show a little skin! Toss penne with a bit of olive oil and butter-- adding halved cherry tomatoes and fresh spinach at the last moment-- and you will serve a dish that is pretty, colorful,tasteful-- and economical. Add your favorite Limoncello recipe to your bar menu and  your guests will delight in the glorious taste of Springtime in Italy.

Very Veggies ... Asparagus, bok choy, spinach and broccoli raab--the list goes on and on as we assemble those glorious, herbaceous vegetables of Spring. Whether you serve them in soups, lightly steamed, roasted or grilled, the flavor of this season will be enjoyed. Take advantage of the bounty and lower prices as a welcomed addition to your menu and a head start to adding vegetarian items to your menu.

Berry Berries...Berries abound! Shortcakes, traditional berries-with-cream, sorbets, slushes...added to the top of a cheesecake or as an ingredient in your signature mojitos, berries add just the right touch of color and flavor.

So--out with that leisure suit... and in with a new trendy and  traditional menu!



Wednesday, March 6, 2013

Erin Go Bragh!

 This year, St. Patrick's Day, March 17th, falls on a Sunday. Traditionally a day for partying and celebrating the wearin' o' the green, restaurants and pub owners around the world cater to those cheering Erin Go Bragh! - Ireland Forever! ( Don't be shy-- seems everyone speaks a little Gaelic & gains an accent on the 17th!)

 Whether we are drinking our green beer, sporting our silly shamrock hats or enjoying our 26 billion pounds of corned beef and a mere 2.3 billion pounds of cabbage (no- really!), St. Patrick's day is a time of fun and merriment for all ages.

 It's also a wonderful time for food and drink establishments, as you know, to gather a little green of their own. Here are just a few ideas:

So your establishment isn't named O'Malley's... No reason to miss out on the fun! Why not celebrate Maewyn Succat Day? You guessed it-- that's our St. Patrick! Host a few evenings of St. Patrick's Day trivia. You may be suprised at the interesting tidbits you can easily find online. For the winners? Gift certificates for a return visit are a great way to keep them coming back, and Superiors Ornate is the perfect touch of green.

By the Sea....Ireland is known not only for it's most famous shepherd, but as the truly emerald isle. If your restaurant specializes in fresh catches, why not serve the sea-fare of Ireland for the weekend? Make available our Anchors Away gift card and encourage patrons to share their "special catch" experience as a gift.

He was really born in Britain....? Just a quick search of the details of this extraordinary man's life will have you surprised at all you didn't know. Prepare a special, abbreviate dining menu for the weekend and share the foods of Ireland with your guests or special drink for a touch of the green.

Whatever your plans to celebrate St. Patrick's Day, Superior Menus' Team wishes you a fun, festive (and green!) weekend!

Friday, February 22, 2013

Healthy Doesn't Have to Hard

Happy National Nutrition Month®!

March is the month we take the time to recognize the importance of making informed food choices and focus on good eating habits, based on the education & information campaign sponsored by the Academy of Nutrition and Dietetics.

Have you made the move to incorporate healthy options and replacements for the fried food fodder on your menu? Focusing on a changing a few menu items can make this change less daunting and allow to introduce seasonal produce options. Kids can be a hard sell for the "eat your veggies" campaign but nationally we are focusing on starting the better choices at a younger age.


Partnership for a Healthier America and the Let's Move campaigns are only two of the many and ever-growing programs currently focused on children's general health and healthy dietary choices. 
As parents become better and better educated on the wisest nutritional choices for their children, savvy restaurant owners have the opportunity to not only rise to that challenge for their smallest customers but to gain the confidence of parents, as well!
Knowing that their little ones are not only eating well but eating right at your place makes your restaurant an easy, guilt-free choice for mom and dad.
So now that you've exercised your dietary prowess and created a menu of healthy choices -- how can you deliver them in a way that the kids will love?   Superior is here to help!

Broccoli with a side of Crayons, please!  What kid doesn't love the chance to create a green cow or purple apple or orange turtle?  Superior's collection of kid-friendly paper, disposable menus allows just that!
Whether you select from a gathering of Barnyard Animals, roaming Dinosaurs, the (super) Busy Aquarium or a host of other options, Superior's Kids' Menus keep little hands busy while still providing ample space to print your Children's Menu. 
Add a packet of Crayons to each table and you are golden!  Perhaps just a crayon or two will do the trick?  Superior offers a box of economical bulk Crayons

Cappuccino with a side of Crayons, please!   Don't offer children's meals but want mom and dad to enjoy their caps in peace?  Have your own children's menu but still want to get in on the fun?  Superior can help with our Activity Coloring Packs, Activity Placemats or Coloring Sheets.  Check out our Kids' Products section and enjoy knowing that you'll be bringing a smile to everyone at the table!

Like you, our Superior Team recognizes the importance of helping families enjoy their dining experience while encouraging tasty and nutritious options!

Friday, February 1, 2013

Get your fair share of the Valentines Day Sales!

"There's no love sincerer than the love of food."- George Bernard Shaw

For centuries, food and love have traveled hand-in-hand. (Look at all the trouble that apple caused...)
It's no surprise that Valentine's Day has surpassed Mother's Day, to take the lead in the race for the busiest restaurant day of the year. InnerConnection SF reports that even though 2012's Valentine's Day fell on a Tuesday it proved to be more demanding than ever for the local eateries. This year, February 14th falls on a Thursday- and hopes are high for a repeat performance.

It's not just for sweethearts!

Once a holiday for the romantics, Valentine's Day has now become recognized as a day to simply show those we care about that they are in our hearts. As we more often find ourselves away from those we love, gift certificates are the perfect way to take Mom to dinner... even when we are a 1,000 miles away!

Offering gift certificates on your website opens your market reach to not only your local customers, but extends it to those who want to treat their special someone to a lovely evening when they aren't able to be there in person.

Superior Menus is pleased to offer a variety of gift certificate cards and spiral gift certificate books for you to choose from. You may find the contemporary, Riboon Wrapped Setting design, or the elegant Red Bow gift card perfect for your Valentine's Day offering.

Coffee? Dessert? Mani-Pedi...?

Sometime's it's the simplest things that we do, the little things- that touch hearts in a big, big way.

You don't have to be THE romantic restaurant in town to appeal to the Valentine's Day crowd.

Be the coffee shop on the corner with the best cup of joe and a offer a gift certificate, perfect for the teacher's gift, mail carrier, administrative assistant or special someone that touch our lives every day.

Maybe you're the new salon or day spa looking for a way to jump-start your client base?
Who wouldn't love a manicure or pedicure gift certificate? Gift certificates are recognized as an all-around great way to give a personal gift.

Valentine's Day is traditionally the day we show those we care about how much they mean to us. What better time to help your customers celebrate by offering them gift certificates, the gift they are sure to love!

We love our customers and wish you a Happy Valentine's Day!

Superior Menus

Friday, January 11, 2013

Preview Party

 Happy New Year!

We are excited to start of 2013 with a brand new look for our catalog and our website.
Be sure to vist us at www.superiormenus.com! We look forward to providing you with quality products, ordering convience and friendly customer service.

What's new this year?
  • Expanded custom menu offering, featuring more views, materials and imprint options.
  • Stock Menu- offered in a variety of styles, views and sizes and available to ship right away.
  • Custom envelopes- add marketing value to your gift certificate envelopes and increase brand recognition


Wishing you a prosperous 2013~