Monday, March 18, 2013

Bring on the change

Welcome to Spring! The time when we clean our closets, update our menus-- hoping to bring a fresh perspective to both!

Truth is, it's much easier to decide to once-and-for-all toss out that baby blue leisure suit or the too tight button up that's been hanging at the back of your closet for years, than it is to cross off mozzarella sticks from the menu.  With food costs-- and kitchen staff! --as they are, introducing new items can be a hill that you don't look forward to climbing anytime soon.

The good news is that Spring-- filled with our desire for something free and new--can get us half-way there to making that decision.

Gooey Cheese or Crunchy Orange Stick...may seem like a culinary no-brainer until you are faced with the prospect of utilizing all  the carrots, that you initially ordered for the new healthy kids menu options ( that they aren't ordering) as a new side dish so they won't go to waste.
Consider offering....both! It's easy to offer special choices that may or may not make their way to your permanent menu when you have a table tent or limited time only specials menus. Utilizing smaller sized menu sleeves  (4.25" x 11" or 5.5" x 8.5") or table tents for seasonal specials allows you the flexibility to update when you "need" to.

Mary (and McMillan's Pub) had a little lamb... just as the season offers an abundance of seasonal vegetables, certain meats and fishes lend themselves to your Spring Menu. Lamb and brisket provide your guests with a choice that will be unique to your restaurant. Update your fish dishes with lighter sauces, veggies and slaws. Don't forget to add a touch of citrus to your dish for a splash of bright color.
Superior's menu insert papers are the perfect, economical way to make your standard menu something new and special to reflect your updated menu fare.

Show a little noodle.... just like us, pasta can lose it's heavy overcoat and show a little skin! Toss penne with a bit of olive oil and butter-- adding halved cherry tomatoes and fresh spinach at the last moment-- and you will serve a dish that is pretty, colorful,tasteful-- and economical. Add your favorite Limoncello recipe to your bar menu and  your guests will delight in the glorious taste of Springtime in Italy.

Very Veggies ... Asparagus, bok choy, spinach and broccoli raab--the list goes on and on as we assemble those glorious, herbaceous vegetables of Spring. Whether you serve them in soups, lightly steamed, roasted or grilled, the flavor of this season will be enjoyed. Take advantage of the bounty and lower prices as a welcomed addition to your menu and a head start to adding vegetarian items to your menu.

Berry Berries...Berries abound! Shortcakes, traditional berries-with-cream, sorbets, slushes...added to the top of a cheesecake or as an ingredient in your signature mojitos, berries add just the right touch of color and flavor.

So--out with that leisure suit... and in with a new trendy and  traditional menu!



Wednesday, March 6, 2013

Erin Go Bragh!

 This year, St. Patrick's Day, March 17th, falls on a Sunday. Traditionally a day for partying and celebrating the wearin' o' the green, restaurants and pub owners around the world cater to those cheering Erin Go Bragh! - Ireland Forever! ( Don't be shy-- seems everyone speaks a little Gaelic & gains an accent on the 17th!)

 Whether we are drinking our green beer, sporting our silly shamrock hats or enjoying our 26 billion pounds of corned beef and a mere 2.3 billion pounds of cabbage (no- really!), St. Patrick's day is a time of fun and merriment for all ages.

 It's also a wonderful time for food and drink establishments, as you know, to gather a little green of their own. Here are just a few ideas:

So your establishment isn't named O'Malley's... No reason to miss out on the fun! Why not celebrate Maewyn Succat Day? You guessed it-- that's our St. Patrick! Host a few evenings of St. Patrick's Day trivia. You may be suprised at the interesting tidbits you can easily find online. For the winners? Gift certificates for a return visit are a great way to keep them coming back, and Superiors Ornate is the perfect touch of green.

By the Sea....Ireland is known not only for it's most famous shepherd, but as the truly emerald isle. If your restaurant specializes in fresh catches, why not serve the sea-fare of Ireland for the weekend? Make available our Anchors Away gift card and encourage patrons to share their "special catch" experience as a gift.

He was really born in Britain....? Just a quick search of the details of this extraordinary man's life will have you surprised at all you didn't know. Prepare a special, abbreviate dining menu for the weekend and share the foods of Ireland with your guests or special drink for a touch of the green.

Whatever your plans to celebrate St. Patrick's Day, Superior Menus' Team wishes you a fun, festive (and green!) weekend!