According to the National Restaurant Association's annual What’s
Hot culinary forecast, top restaurant menu trends continue to focus on
local sourcing, environmental sustainability, and nutrition. More than a fad,
these trends are true indications of today’s consumers’ increased interest in
what they eat and where their food comes from.
Restaurants who keep in step with the
movement toward locally sourced, sustainable foods may also notice another trend — the need to regularly
change and update their menus. Why? Local sourcing and environmental
sustainability often translates to choosing dishes that maximize the use of
local produce, which, in many regions, changes seasonally.
So how often should a restaurant change its menu? According to Dan Crumbaker,
Executive Chef at the Whitefish Lake Restaurant in Whitefish, MT,
“How often a restaurant produces a new
menu varies greatly from establishment to establishment. A lot of it depends on
demographics and where they are located.”
“More contemporary and cutting edge
restaurants may produce a new menu each night. Some may update it on a
quarterly or seasonal basis. Those with a more established, tried and true
offering may update once a year or have even greater planning curves. Most
restaurants fall somewhere between the two extremes.”
“At the Whitefish Lake Restaurant, we
are a resort destination and tend to stay fairly consistent. We revisit our
menus seasonally, but due to our location, so much of what we offer is based on
availability,” he says. “We always offer daily specials that make the best use
of local and seasonal ingredients.”
Superior Menus, Superior Solutions.
Consider this: your menu is the only
form of marketing that nearly all of your customers will read. On average, a
customer spends two to four minutes reviewing your menu — in some situations,
before they ever even enter the restaurant.
Regardless of what your schedule is for
updating and changing your menu, count on Superior Menus to assist you in
putting your best menu forward. We provide a variety of menu covers and
sleeves, as well as menu inserts and accessories that make it easy and
affordable to make a good impression.
For example:
Durable and attractive, stock covers
and sleeves are an easy way to update and protect your menu as little or as
often as you wish. Simply slide your choice of menu paper inserts between the
pages and voila! We offer a variety of styles — from cool and contemporary to
traditional and textured — in a wide range of sizes and materials including
clear plastic, vinyl, nylon, padded, and more.
Flexible and functional, Superior Menus
also carries a variety of menu accessories designed to make it easy to add and
expand your menus whenever you wish:
- With
over 25 unique designs, menu paper
inserts are a tasteful and affordable way to update and enhance the
look of your menus.
- Our
versatile, convenient and affordable Add-A-Pages
are easy to use for fast and easy updates.
- Vinyl page protectors are a great way to prolong the
life of your menu papers and help prevent moisture and food from creating
undesirable stains.
What’s YOUR strategy for updating
menus? How often do you do it? We’d love to know. Please post your thoughts and
comments below.
