What does your menu style say about your business?
Most people will tell you that your menu is your most effective marketing tool.
So what does that mean to you?
When planning the items that you will be featuring on your menu,there are many things to take in to consideration. Food prices,liquor prices,best selling items, availabilty & seasonality of ingredients, and your operating hours all play a part of of the decision making process and what you offer.
What do you consider when you choose a menu cover or style?
Do you choose it solely on cost per piece?
We have some recommendations on what should go into your decision, to help you make the most of your menu and how you choose to present it, for increased sales and profits.
1. Consider the type of atmostphere that your establishment offers.
Are you a casual dining style, family friendly, bar & grill or tavern?
These types of atmospheres all lend themselves to a more comfortable style of dining; perfect for laminate menu covers, vinyl or nylon menu covers or menu covers with a low level of maintenance. They will allow for quick and easy clean ups and offer durabilty without sacrificing style. All of these menu options are easy on the budget as well.
Are you a table cloth and cloth napkin establishment?
We recommend using a menu cover with menu paper inserts. Album style menu covers allow you to have your menu printed on stylish coordinating menu paper that can easily be removed for menu updates or changes and still reflect your style. Don't forget the menu paper protectors! These will protect the paper inserts from unsightly spills and stains.
2.Consider how often you update or change your menu items.
If you update or change your menu or prices once or twice a year, laminate menus are the perfect choice for you!
If you change your menu more frequently using a menu cover with sleeves or an album style cover is the best fit for you. You can update easily with only the cost of printing and menu paper.
3.Consider how many items your menu offers.
Do you offer daily, weekly or happy hour specials that change frequently- consider offering these on a separate menu. You can invest in a menu cover for your main menu items and offer a table tent or stand for specials.
These are a few of our suggestions to help you choose the best menu to fit your needs.
We offer all of these styles and more and would love to help you choose the best fit!
Wishing you full seats!
Superior Menus
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