"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing."   John Russell, President, Harley Davidson

Get with The Guide!

If you haven't placed your restaurant in the new Facebook Local Restaurant Guide, you are missing out on a great, easy, effective way to bring new diners through the door.  Whether you are already a savvy Facebook-er or new to the site, the step by step easy to understand instructions will launch you into this latest social media advertising aid.  Spend a few brief minutes setting up your page and know that simply by selecting Restaurants Nearby, you will be easily found!

If you have an existing Facebook page, great!  If not, simply create a new page, select your category as Restaurant/Cafe and add your business address and contact information.  Believe it or not, that's all it takes.  Just that quickly, you're ready to begin enjoying exposure in the Locals index!

Those are the basics -- but here are a few ideas to enhance the benefits.

     As you complete your new page, whenever prompted, add as much information as possible about your establishment.  The more detail you offer, the better! Don't forget to include a telephone number so that prospective diners can call for reservations or with questions. 

 Include a link to your own website -- but don't be shy: Duplicate!  There's no such thing as too much information when it comes to bringing customers through the door.  Offer as much detail as possible on your business Facebook page and then go ahead and include the link to your website.   Keeping colors and fonts the same on both will give you that professional, branded look.

     A picture really does paint a 1,000 words!  Add photos to your Facebook page -- and don't forget to add a map.  Those are the types of touches that make a new visitor to your page feel like they already know you. 

    Being Liked is important -- more important than ever, but being followed is golden!  The more frequently you update your page by responding to fans and friends, the more quickly you are bumped up and rewarded with increased visibility.

    Just starting out and a little shy on the fans?  No problem!  Facebook is all about activity.  Post a recipe and watch what happens!  Share photos of your top-notch kitchen staff  or your can't-live-without-them serving team.  Don't forget the cyber-coupons -- instantly downloadable through your customer's smart phones when you present the check.  The more frequently you post, the more interesting your page will be to follow.  (.... and remember:  following is golden!)

The Superior Team encourages you to jump in and have some fun with this new, informative and entertaining searchable addition to Facebook!   

Make Mother's Day Memorable for your customers

"M is for the million things she gave me ..."

Music and Lyrics by T. Morse and H. Johnson

Mother's Day!   Brunches buzz and dinners dazzle -- all in celebration of Mom!  Mother's Day is the day when even the most committed couch potatoes roust themselves to spend time with their moms.  With the family gathered (finally!) could there be any better time to help them make the most of it?  

Sing along .... !

M -ake the most of your ....  Tablescapes.  Whether you are a coffee shop, pizzeria or five-star supper club, scattering the table with a bit of confetti will make the experience  more magical and festive.   Or ... Menus!  Consider a special Mother's Day menu, wine list or dessert selections and print your one-time menu on pastel or foil-bordered paper.

O-pen your doors a bit early!  Even on Mother's Day moms have busy schedules and being able to accommodate families a bit earlier or later will allow you to tap into a broader (and appreciative!) client base.

T- rust the kids with dessert!  Offer sprinkles for a special Mother's Day ice cream parfait  and let the children at the table decorate it just for Mom.  (Who knows better how she likes it!)   Children of all ages love to please their moms.  Offer them a pink carnation for Mom, that's just from them.

H-elp with the check!  Whether she gets a free creamy latte or a decadent slice of double-fudge chocolate cake -- or perhaps you offer her choice of a free appetizer for the table --  adding on that little something special promotes your business and leaves everyone feeling good about their experience.   Have an online coupon?  Mention that to your guests and encourage them to redeem the coupon from their I-Phone!

E-dvertise!  (It's just too important to leave out!)  Oh, sure, use your regular avenues ... but don't forget that those looking to be out and about on Mother's Day may not be your traditional guests.  Using Social Media to attract diners on Mother's Day is a great (and instant!) (and free!) way to bring guests to your door.   Don't forget to upload online coupons -- easily accessible and no clipping mess for Mom to deal with later. 

Mother's Day is also a wonderful time to make charitable contributions.  Advertise that your restaurant will be making a donation to a local women's shelter or national women's health campaign in the name of any mom visiting you over the weekend.

R-elax, Mom!  That's the word of the day!  Keep Mom's experience as relaxed and stress-free as possible!  Offer coloring-menus or placemats for the kids -- as well as one-time kid-friendly menus -- and you'll find a very grateful mom-customer!

Whatever your restaurant, coffee shop or bistro plans for Mother's Day, your guests -- and their moms -- will be certain to return when they feel catered to and relaxed on her special day.

Our team at Superior Menus wishes all Moms a wonderful, love-filled day!