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"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing."   John Russell, President, Harley Davidson

Get with The Guide!

If you haven't placed your restaurant in the new Facebook Local Restaurant Guide, you are missing out on a great, easy, effective way to bring new diners through the door.  Whether you are already a savvy Facebook-er or new to the site, the step by step easy to understand instructions will launch you into this latest social media advertising aid.  Spend a few brief minutes setting up your page and know that simply by selecting Restaurants Nearby, you will be easily found!

If you have an existing Facebook page, great!  If not, simply create a new page, select your category as Restaurant/Cafe and add your business address and contact information.  Believe it or not, that's all it takes.  Just that quickly, you're ready to begin enjoying exposure in the Locals index!

Those are the basics -- but here are a few ideas to enhance the benefits.

     As you complete your new page, whenever prompted, add as much information as possible about your establishment.  The more detail you offer, the better! Don't forget to include a telephone number so that prospective diners can call for reservations or with questions. 

 Include a link to your own website -- but don't be shy: Duplicate!  There's no such thing as too much information when it comes to bringing customers through the door.  Offer as much detail as possible on your business Facebook page and then go ahead and include the link to your website.   Keeping colors and fonts the same on both will give you that professional, branded look.

     A picture really does paint a 1,000 words!  Add photos to your Facebook page -- and don't forget to add a map.  Those are the types of touches that make a new visitor to your page feel like they already know you. 

    Being Liked is important -- more important than ever, but being followed is golden!  The more frequently you update your page by responding to fans and friends, the more quickly you are bumped up and rewarded with increased visibility.

    Just starting out and a little shy on the fans?  No problem!  Facebook is all about activity.  Post a recipe and watch what happens!  Share photos of your top-notch kitchen staff  or your can't-live-without-them serving team.  Don't forget the cyber-coupons -- instantly downloadable through your customer's smart phones when you present the check.  The more frequently you post, the more interesting your page will be to follow.  (.... and remember:  following is golden!)

The Superior Team encourages you to jump in and have some fun with this new, informative and entertaining searchable addition to Facebook!